More consumer goods companies and retailers are looking to AI and advanced analytics to improve demand forecasting and achieve better responsiveness to changing consumer trends and behaviors.
During a recent CGT webinar, Samantha Mitchell, chief digital officer at CONA Services, provided attendees with an inside look at how the company modernized its customer engagement platform.
Campbell's is set to get hit by Canadian retaliatory tariffs, U.S. Section 232 tariffs on tinplate and aluminum, and reciprocal trade actions impacting the Italy-based Rao’s portfolio.
Investors seeking steady performance are pressuring CPGs to cut costs and focus on their pricing strategies. However, these tactics can be shortsighted and reduce further alienating consumers and retail customers, according to a new report.
Consumer goods companies can use generative AI to address both planned and unplanned interruptions in their manufacturing processes, dramatically improving their manufacturing efficiency.
