Technology

While the impact of GLP-1 medications on appetites has alarm bells ringing for some CPGs, many others view it as an opportunity to bite into.

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.

The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty.

The Reckitt-owned Lysol brand is bringing awareness to germ spread in crowded spaces through a new virtual reality experience. Get the details.

Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

Thanks to an increasingly fragmented retail environment, today’s consumer goods organizations are battling for more visibility into operations and more leverage within their partnerships.

Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space.

The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.