Artificial Intelligence

The Hershey Company is undergoing continued digital enhancements supported by an ERP implementation to better meet consumer needs.

Companies may want to be data-driven, but the executives in charge of proving the value of that data are struggling with their core mission, according to a new report from Gartner.

Artificial intelligence has been embedded at nearly every step of product development, from product blueprint to computational design to 3D prototyping. For many consumer goods companies, the timeline from ideation to ready-to-market or pilot periods has shortened as a result.

It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?

Early advances in generative AI have led to productivity gains for desk workers, but have been less impactful for the supply chain frontline, according to a Gartner survey.

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.

Traditional RGM approaches have limitations in today's dynamic marketplace. Learn how companies can optimize efforts to shift from reactive pricing to proactive strategies.

In this webinar transcript, Kaarthik Subramaniam, director of digital experience platforms at Mars Global Services, shared the company’s platform-driven approach, which encourages experimentation while maintaining control and scalability across the enterprise.