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Research Topic

  • New Gen Y Shopping Preferences Revealed

    Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing. Even more surprising are some of the brands they love best, including Walmart, Target and Kmart for groceries.

  • Groupe Danone, Happy Family Announce Partnership

    Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products.

  • U.S. Postal Service Incents CPG Marketers

    If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.

  • Newell Rubbermaid Gets A Fresh Perspective

    Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.

  • Top 10 Most Chosen Consumer Goods Brands

    A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

  • TalkingRain Expands Product Line

    Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

  • Hallmark Channel Boosts CPG Ad ROI with Analytics

    New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.

  • dunnhumby Taps Crowdsourcing for NPDI

    The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.
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