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Research Topic

  • U.S. Consumers Ditch Brand Loyalty for Personalized Service

    In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
  • Nestle Looks at Frozen Food Habits

    The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.
  • Unilever Takes Top Senior Management Title in Europe

    Based on votes of 858 analysts from investment managers and 1,580 analysts from sell-side firms, Unilever tops the list as Europe's Most Honored Company in Institutional Investor's All-Europe Executive Team Ranking. Anheuser-Busch InBev, Henkel and British American Tobacco also rank among the leaders.
  • Red Bull Introduces New Flavors

    The Red Bull Editions flew off the shelves during a six-week retail test last November and December.
  • P&G Markets New Gain Scent

    Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.
  • The Top 50 U.S. Retail Brands

    Walmart holds the No. 1 position on an annual list of the 50 most valuable U.S. retail brands. Biggest risers Macy's and Amazon.com demonstrate the need to compete at the speed of retail. Find out which retailers fell off the list completely and which ones make their debut. Plus, Interbrand names retail market leaders in 11 other countries.
  • Chocolate Milk Makeover

    The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.
  • Turning up the Heat

    Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.
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