Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
A joint venture between SABMiller and China Resources Enterprise outbid the competition and will now acquire Kingway Brewery Holdings Limited's brewer business for $864 million.
With funding from Santa Fe Natural Tobacco Co., TerraCycle is launching a national program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes.
