Research Topic

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.

A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.

With the growing competition from Amazon.com across all sectors in which it competes, brands like Target, Best Buy, Walmart and others are looking to understand how to better compete against this ubiquitous retailer. Results from a new study show that many retailers have a way to go; specifically, for most brands measured, the local store outperforms its online counterpart.

On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability.

Breakthrough innovators in the consumer goods industry challenge convention and triumph by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers want. Heres a look at 14 of the more distinctive, relevant new product launches that will stand the test of time.

The goal of the center is to advance healthcare by catalyzing collaborations in science and technology between regional innovators and the Johnson & Johnson Family of Companies across a diverse spectrum of early stage innovation.

Lawrence Kurzius will also have the responsibility for several of the company's corporate functions, including IT, Supply Chain, R&D and Quality Assurance.

A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.