Research Topic

Tech Transformation delves into the tech trends and use cases having real impacts on individual companies and the industry at large — providing recommendations to improve business performance.

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.

How will digital transformation solve your customers' biggest problems? Many brands in physical product categories have already asked and addressed this question. Those that have not may be missing an opportunity for growth. The ‘Product+’ playbook from Cambridge Consultants is a crucial guide to creating new value through digital.

Of the 100 companies listed, the 2022 list recognized 10 consumer goods (CG) companies.

The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.

Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.

We want to hear about your organization and where it stands when it comes to selling DTC.