By getting the right knowledge management system in place, CGs can save wasted time trying to find information, and spend more time on growing the business.
Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.
The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
Colgate-Palmolive’s work to evolve its innovation process is making headway, as the company looks both internally and externally to propel its digital transformation and seize opportunities beyond core adjacencies.
The brand intends to open more sites, noting that open innovation has become an integral part of its R&D setup and the Accelerator program is a big part of it.
While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.