Consumer Attitudes & Behavior

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...

Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?

Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.

Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.

Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.

Procter & Gamble and Whirlpool identified a number of trends that prompted the development of their newest innovation, SWASH.

With so many Americans looking for the cause of obesity, food and beverage companies are taking the heat and the blame. Activist groups and individuals are targeting companies and products as THE reason that obesity exists. While we know healthy eating is essential for living a healthy life, there is much more to the story.