CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.
Tata Trusts and Mars, Incorporated announce their joint entry into a Memorandum of Understanding to work together to advance agriculture development, address malnutrition, and improvefood safety inIndia.
With urbanization a growing trend around the world, theres a new form of segmentation that allows companies to act locally without losing large-scale delivery. Using a city archetype approach can enable companies to capture these opportunities without adding complexity or cost.
Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project.
Zero-based budgeting is lately all the rage in consumer goods. Instead of assuming every departments budget should be exactly the same as it was last period plus or minus some incremental adjustments, the default assumption is that each department should budget for everything that they invest in from a zero base.One example of where this philosophy should be applied is in trade promotions.
The $109 billion specialty food industry is driven by innovation and small-batch production. From Latin American cuisine to flower flavorings, the following are ten trends predicted for 2016.
