Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry.
International Data Corporation (IDC) kicks off its IDC FutureScape series of more than 30 on-demand Web conferences. Find out what the IDC's ten predictions for worldwide digital transformation are, covered in one of the first web conferences.
Kellogg and PepsiCo led food and beverage makers in efficiency of water use, an important metric for the long-term profitability and sustainability of resource-intensive businesses, according to Lux Research. Lux Research analysts evaluated resource efficiency in consumer packaged goods. Here are their findings.
