Consumer Attitudes & Behavior

How Nestlé Gets Close to the Voice of the Consumer
Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.
Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers
Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.

Santa Baby, One Thing We Really Need ... Some Christmas Commercialism

Stores have used Christmas to drive the economy, and frankly Christmas has used commercialism to, as Ralphie puts it, secure its place as the date around which “the entire kid year revolved.” Learn more about holiday trends from Executive Council member Werner Graf.
U.S. Glass Shortage Putting a Crack in CPG Sustainability Efforts

Glass remains one of the oldest and most-trusted packaging materials, with a history dating back over 5,000 years. See how it has evolved across CPG manufacturing.
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2023 Predictions and Priorities for Next-Gen CPG Commerce

It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.
P&G Innovates Data-Driven Sustainability Roadmap

P&G's Mouhammad Takieddin stressed the importance of science and data to measure and understand the entirety of a company's product producing eco-impact.
CGT Parent EnsembleIQ Launches Retail Leader Pro

EnsembleIQ, the parent company to CGT, has launched Retail Leader Pro, a premium subscription product for professionals.
Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability

The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers.
How Unilever Uses Consumer Insights in High-Risk Marketing

Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.
Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

How Nestlé Gets Close to the Voice of the Consumer

Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

Santa Baby, One Thing We Really Need ... Some Christmas Commercialism

U.S. Glass Shortage Putting a Crack in CPG Sustainability Efforts

2023 Predictions and Priorities for Next-Gen CPG Commerce

P&G Innovates Data-Driven Sustainability Roadmap

CGT Parent EnsembleIQ Launches Retail Leader Pro

Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability

How Unilever Uses Consumer Insights in High-Risk Marketing

Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022