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Consumer Attitudes & Behavior

  • Burt's Bees Looks Out for its Own

    Bee-friendly, natural personal care company Burt's Bees is addressing the mysterious disappearance of bees, called Colony Collapse Disorder (CCD), by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts.

  • Review

    On the business side, we review the performance of the Top 100 consumer goods companies in our annual Consumer Goods Registry

  • Consumer Goods Growth & Innovation Forum 2007

    The Roadmap to Business Excellence

  • Future Consumer

    How Shopper Needs and Behavior Will Impact the Value Chain

  • Deloitte Study Shows Inflection Point for Consumer Products Industry

    Consumers are turning to online reviews in large numbers -- and those reviews are having a considerable impact on purchase decisions.

  • Wrigley Gums Receive Coveted Seal Of Acceptance

    The Wm. Wrigley Jr. Company's Orbit, Extra and Eclipse sugar-free chewing gums have earned the American Dental Association (ADA) Seal of Acceptance. Orbit, Extra and Eclipse are the first gums in the United States to earn this recognition because they are clinically proven to help fight cavities, strengthen teeth and reduce harmful plaque acids.

  • Surprises

    Some people just love surprises -- surprise parties, surprise visitors, surprise gifts.

  • Campbell Expands Breast Cancer Awareness Campaign

    Campbell Soup Company lined grocery store shelves nationwide this month with its limited edition pink and white cans of condensed soup in support of National Breast Cancer Awareness Month.
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