Best Practices

In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer.

The company doubles its original target and will aim to provide a total of six million people with access to safe water by 2015.

In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.

Based on votes of 858 analysts from investment managers and 1,580 analysts from sell-side firms, Unilever tops the list as Europe's Most Honored Company in Institutional Investor's All-Europe Executive Team Ranking. Anheuser-Busch InBev, Henkel and British American Tobacco also rank among the leaders.

The center will serve as a European hub to accelerate innovation across the healthcare landscape.

Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.