Best Practices

Chairman and CEO Irene Rosenfeld says, "The race is on for us to secure and expand our positions in these fast-growing markets." The company expects to increase investments by about $100 million this year,
$200 million in 2014 and up to $300 million in 2015.

In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer.