Best Practices

Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.

ConAgra Foods, Inc. has added the new position of chief growth officer to its team. Find out which Campbell Soup employee has been appointed to the new spot.

The Census Bureau publishes annual figures on each state's international trade. For a map look at the biggest trade partners by dollar value of goods imported and exported for each state in 2014 read on.

PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head.

Nestle opens its new Nestle Research & Development Center in Solon, Ohio, the completion of a $50 million, two-year project to establish this global center.

A new IDC PlanScape is available, offering practical guidance to help IT and business leaders in manufacturing justify investment in IoT and an IoT foundation for incremental improvements and transformation.

Revenue and stock performance are key indicators of retailer health, but profit is king. Companies are in business to make money and the quickest way to compare retailers on an apples to apples basis is profit margin. See who joined lululemon, Nike and the Gap at the top of Apparel Magazine's annual look at the 50 most profitable apparel brands.

For the fourth consecutive year 24/7 Wall Street has analyzed thousands of employee reviews and compiled a list of the worst companies to work for. See which retailers joined Sears and Kmart on the dubious list.