Marketing

Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.

Lowe’s is increasingly bullish on its Marketplace e-commerce platform as a major growth engine, while expanding investments in video and visualization have the potential to bring those digital gains into the store.

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

Authentic is using the tool within key areas of business, including marketing, brand management and legal.

The goal is to update product feeds and eliminate legacy crawling techniques that often result in outdated or inconsistent data.

This is part of Schuman Cheese's strategic effort to grow its premium and imported business with heritage brands.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

From understanding the future of agentic commerce to adapting to shifting consumer mindsets in 2026, CGSM 2025 provided a powerful destination for leaders to share actionable insights on building data-fueled, human-led and AI-enabled enterprises.