Marketing Tactics

Modelo Brings Day of the Dead Mural to Life via AR

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.
Mood Media Unveils End-to-End Brand Experience Platform

Harmony, Mood Media's new all-in-one multimedia Brand Experience Platform, allows brands to connect and manage all of their in-store media content on one easy-to-use digital dashboard.
Sales & Marketing Report 2019

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.
Making the Most of 360-Degree Digital Images

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.
Profile: Amelia Strobel, Global Consumer & Market Insights, Mars
Sales & Marketing Report 2019: Data & Analytics

Analytics is impacting the bottom line for brands and agencies alike.
Profile: Deb Monahan, Director, Shopper Insights & Capabilities, GSK Consumer Healthcare

Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.
Sales & Marketing Report 2019: Consumer Engagement

More than ever, brands must continually keep up with technology to stay close to consumers.

CGSM 2019 to Co-locate with Path to Purchase Expo