Marketing Tactics

EnsembleIQ next month will unite two of its well-known industry events next month when the 16th annual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Harmony, Mood Media's new all-in-one multimedia Brand Experience Platform, allows brands to connect and manage all of their in-store media content on one easy-to-use digital dashboard.

Analytics is impacting the bottom line for brands and agencies alike.

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

More than ever, brands must continually keep up with technology to stay close to consumers.