Beyond realizing cost savings from the restructuring, Coca-Cola is determined to emerge from the pandemic with more customers and a more engaged organization, chairman and CEO James Quincey said.
With consumer mobile use up more than 45% during the COVID-19 outbreak, brands have a unique opportunity to connect with buyers who are open to altering their purchasing habits.
The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.
The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.
By examining retailer, shopper and point-of-sale data, we can get a better understanding of the ongoing shifts in consumer behavior and use these insights to inform campaign strategies.
