Marketing Tactics

Clean beauty brand Innersense Organic Beauty is introducing a new packaging innovation for green-minded consumers, joining the litany of consumer goods companies providing more sustainable alternatives.  

With consumer behavior continuing to change, a bit of imagination is needed when forecasting the future of DTC in the years to come. 

Improve channel and marketing decisions with data-driven analytics

Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.  

Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand.

The dynamic Cassandra Worthy will keynote the 2021 Consumer Goods Sales and Marketing Summit.

More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters.