As more retail-owned brands fill up shelf space, independent CPG brands face increasingly challenging odds. The re-emergence of QR codes offers a solution to help brands even the playing field.
Clean beauty brand Innersense Organic Beauty is introducing a new packaging innovation for green-minded consumers, joining the litany of consumer goods companies providing more sustainable alternatives.
Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.
