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Marketing Tactics

  • Callaway Hits Spring Line

    The collection aims to blend performance attributes with a refined and contemporary style for a distinctive look and feel.

  • Jamba Expands to Home

    Inventure Foods, Inc. expands its successful line of Jamba All Natural Smoothies with a new tropically inspired "at home" smoothie flavor.

  • Nine West Goes Vintage

    The Karen Elson for Nine West Vintage America Collection collaboration aims to combine the musical spirit of the collection with Elson's love for vintage treasures.

  • P&G Conducts Beauty Study

    Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.

  • Easy Spirit Pumps Up Marketing

    The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.

  • Trends Expert Jim Carroll to Keynote CGTs Leadership Event

    Leading international futurist Jim Carroll will deliver the keynote address at this years Consumer Goods Business & Technology Leadership Conference. Carroll is widely recognized as a thought leader and authority on global trends, rapid business model change, business transformation during economic uncertainty and the necessity for fast-paced innovation.

  • Kimberly-Clark Professional Partners with TerraCycle

    This collaboration marks TerraCycles first business-to-business recycling program for non-traditional cleanroom waste streams.

  • PepsiCo Invests in 10 Start-Ups

    PepsiCo announces the 10 start-up companies from across Europe that will make up PepsiCo10 a program designed to discover and support emerging technology companies.

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