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Marketing Tactics

  • Kimberly-Clark Professional Partners with TerraCycle

    This collaboration marks TerraCycles first business-to-business recycling program for non-traditional cleanroom waste streams.

  • Hallmark Strengthens Data Warehouse Environment

    New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization

  • Hallmark, AOL, Kraft Talk Creating Consumer Value

    Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the events insightful presentations and panels discussions

  • Ralcorp Names Post Holdings CEO Following Separation

    Ralcorp also announced that James L. Holbrook will join Post Holdings as Executive Vice President, Marketing.

  • Groupon Launches Rewards Program

    Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?

  • CGT Reveals 2011 Innovation Award Winners

    Only 18 percent of new products are considered highly innovative. Needless to say, true innovation is a feat enjoyed by an elite few each year, and that is why CGT is once again recognizing six consumer goods companies that defied the odds to launch successful new products in 2010/11.

  • Schick Partners with Social Media Influencers

    The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.

  • New Walmart Site Targets Women Only

    By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.
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