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Marketing Tactics

  • Anheuser-Busch Names VP of Marketing

    The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.
  • L'Oreal Launches Multiple E-Commerce Brand Sites

    LOral USA signs a five-year agreement with PFSweb, Inc., to develop and manage multiple end-to-end e-commerce solutions for some of its most prestigious brands.
  • Store Execution: Insight where it is needed most

    Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...
  • BI-LO Buys Winn-Dixie for $560 Million

    The merger will create an organization of approximately 690 grocery stores and 63,000 employees in eight states throughout the southeastern United States.
  • Hershey to Acquire Brookside Foods Ltd.

    The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.
  • 2011 Top 100: Toys/Games

    The companies on this list have to be masters of rapid innovation. Find out which toy companies stayed on the "hot" list in 2010 and which ones lost the popularity contest.
  • 2011 Top 100: Packaged Goods

    No. 1 player P&G sustained its growth trajectory in 2011 despite significant business and economic challenges, as did many of other companies on this list, making it one of the healthiest verticals in 2010.
  • 2011 Innovation, Business & Technology Awards

    CGT honors 15 consumer goods companies for excellence in their innovation, supply chain, customer management and growth strategies.
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