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Marketing Tactics

  • Nine West Goes Vintage

    The Karen Elson for Nine West Vintage America Collection collaboration aims to combine the musical spirit of the collection with Elson's love for vintage treasures.

  • Bare Escentuals Unveils Global Marketing Campaign

    The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

  • Yankee Candle Offers the Perfect Pillar

    This new form is made to feature an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.

  • Snyder's Lance Partners with Moms

    Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns.

  • VTech Creates New Tablet

    This learning app tablet brings interactive and animated reading, educational gaming, creative activities, and a rich collection of applications to children ages 4-9.

  • Callaway Hits Spring Line

    The collection aims to blend performance attributes with a refined and contemporary style for a distinctive look and feel.

  • Easy Spirit Pumps Up Marketing

    The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.

  • P&G Conducts Beauty Study

    Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.

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