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Marketing Tactics

  • WD-40 Launches First Product Line Extension

    The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.
  • Diamond Calls Off Pringles Deal; Kellogg Moves In

    A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.
  • Reckitt Benckiser Reshapes Company Strategy

    ?The company intensifies its focus on Health & Hygiene and faster growing consumer markets to fuel another decade of market outperformance.
  • 7 New Products Deemed Game Changing in 2012

    The Good Housekeeping Research Institute deemed that these seven products were game-changers amongst a pool of more than 1,500 new products. Plus, Good Housekeeping readers voted for one Hall of Fame winner, a product that consumers can't seem to live without.
  • Walmart Unveils Private Label Packaging Icon

    A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveils the Great For You icon.

  • P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI

    Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.
  • Philips Sells Senseo Coffee Brand to Sara Lee

    The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.

  • Moms Inspire Kimberly-Clark

    Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.
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