The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.
Nestls first sales agents in India began work in Chennai and Kolkata in 1912. Today, the company directly employs 6,000 people in India and more than half a million indirectly.
Nestls work with farmers in Shuangcheng is part of what it calls Creating Shared Value, an approach to business that aims to create value for the companys shareholders at the same time as for those communities where it operates.
The year 2011 provided a bumpy ride, filled with turbulent economic uncertainty, yet the brands featured in the ninth edition of Americas Greatest Brands landed safely and are thriving. Find out which consumer goods brands were deemed leaders alongside big names, like Walmart, NASCAR and UPS.
Known as the Supermarket Guru, Phil Lempert can predict the future and then help businesses and consumers understand it. In a recent blog article, he called 2011 one of the most exciting and game-changing years in the food world. Using last year as a backdrop, Lempert provided his top 10 predictions for the food industry in 2012.
