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Marketing Tactics

  • Sobe Markets New Flavors

    This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model.

  • Giant Eagle Offers Market District

    When first introduced in 2006, Market District stores delivered a new world of food to Pittsburgh.

  • Nestle Celebrates 100 Years in India

    Nestls first sales agents in India began work in Chennai and Kolkata in 1912. Today, the company directly employs 6,000 people in India and more than half a million indirectly.
  • Nestle Leads Dairy Development in China

    Nestls work with farmers in Shuangcheng is part of what it calls Creating Shared Value, an approach to business that aims to create value for the companys shareholders at the same time as for those communities where it operates.

  • What are America's Greatest Brands?

    The year 2011 provided a bumpy ride, filled with turbulent economic uncertainty, yet the brands featured in the ninth edition of Americas Greatest Brands landed safely and are thriving. Find out which consumer goods brands were deemed leaders alongside big names, like Walmart, NASCAR and UPS.
  • Marcal Becomes Available on Alice.com

    Consumers have the choice of either purchasing Marcal Small Steps directly from Alice.com, marcal.alice.com or Marcal Small Steps Facebook page.
  • Anheuser-Busch Names VP of Marketing

    The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.
  • L'Oreal Launches Multiple E-Commerce Brand Sites

    LOral USA signs a five-year agreement with PFSweb, Inc., to develop and manage multiple end-to-end e-commerce solutions for some of its most prestigious brands.
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