Marketing Tactics

The company continues its growth momentum in fiscal 2012 to achieve its goal to serve customers through 1,500 stores in Mainland China by 2015.

Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.

Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?

Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.

The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.

For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.