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Marketing Tactics

  • Folgers Instant Coffee Crystals Unveils A Fresh New Look

    The new consumer-friendly packaging redesign features an ergonomic shape with an easy-open flip top lid and the same great-tasting flavor and aroma of Folgers Instant Coffee Crystals inside.

  • Walmart Partnership Pushes Healthier Food

    The new program offers a five-percent savings on products that qualify, including fresh fruits, vegetables and low-fat dairy.

  • Miller Lite Supports Education in Hispanic Community

    Miller Lite is partnering with the Dallas Cowboys and the Adelante! U.S. Education Leadership Fund to launch the Scoring for Education program for the second consecutive year.

  • The Evolution of Retail

    The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer. Bruce Twery, director, Clarkston Consulting, shares his insights on the evolving consumer realities, how those realities will affect the retail industry, and what manufacturers can do to realize future growth.

  • Lays Taps Consumers for Next Chip Flavor

    The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.

  • P&G Repeats Successful Marketing Campaign

    The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.

  • Lasting Innovation

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Bacardi Celebrates 150 Years of Innovation

    This anniversary year of innovation builds off the success of the global launch of BACARDI OAKHEART, a new smooth, slightly smoky spiced rum specialty.
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