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Marketing Tactics

  • The State of Facebook

    Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.
  • Beyond the Brand

    Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
  • Here to Stay

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Natural Product Solutions Introduces New Line of Supplements

    NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.

  • Nature's Pride Unveils New Packaging

    The bread brand highlights its natural ingredients and benefits through easy-to-read nutritional facts and icons.

  • Virtual Identity Management Expert to Keynote CGT Event

    Nowadays there are greater opportunities to connect with customers around the world, but also deeper, darker dangers you need to be aware of in both business and infrastructure planning.

  • Avon Names New Group VP

    The candidates responsibilities include Corporate & Employee Communications, PR, Representative Communications, and Corporate Social Responsibility.

  • Marketing Spend Pays Off for CPG Giants

    Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.
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