Marketing Tactics

In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

The Supermarket Guru Phil Lempert, reveals and discusses the grocery retailing mega trends found in the 2012 FMI U.S. Grocery Shopper Trends report.

Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.