Marketing Tactics

Campbell Names VP, Integrated Marketing
The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.
The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption
Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.

Kellogg Consumer Insights Drive New Products

The new products stretch across Kellogg Company's U.S. portfolio, including cereal, snacks and frozen foods, and will deliver the taste and nutrition consumers are seeking, while providing options that meet their increasingly hectic lifestyles.
Add a Little Sparkle

Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.
Seasons Greetings

The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season.
Holiday Shake Up

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.
What Will Consumer Goods Look Like in 2014?

IDC reveals its top 10 predictions that will impact global technology spending and the use of information technology in the manufacturing and retail industries. Covering 3D value chains and servitization optimization to big data and immersive commerce, these predictions will help both sides of the supply chain grasp emerging market opportunities and plan for future growth.
Meaty Marketing

Oberto brands reveals its new packaging and branding for its popular premium jerky line.
Comfortably Fashionable

The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.
Snyder's-Lance Revamps Web Sites

The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.

Campbell Names VP, Integrated Marketing

The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption

Kellogg Consumer Insights Drive New Products

Add a Little Sparkle

Seasons Greetings

Holiday Shake Up

What Will Consumer Goods Look Like in 2014?

Meaty Marketing

Comfortably Fashionable

Snyder's-Lance Revamps Web Sites