Marketing Tactics

The acquired business will become part of the Home Solutions segment with Contigo and Avex joining the company's Rubbermaid, Calphalon, Goody and Levolor brands.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

Made in California, Eco-Beauty Be Good. is a line of highly-natural skincare products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark.

With an easy-to-peel lid and no metal, SpaghettiOs MicrOs are more convenient than ever.

The company appoints Debra A. Sandler to newly created role of Chief Health & Wellbeing Officer and names Tracey Massey as acting President, Chocolate North America.

General Mills is tapping into the latest consumer-driven food trends with its new lineup of more than 150 product innovations launching this summer.

Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.