Marketing Tactics

The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.

The investment, to be made over the next six years, increases its total announced investment in Africa to $17 billion from 2010 to 2020.

The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes.

Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.

The executive will lead LeapFrog's efforts to grow the company's existing platforms, while developing future engaging and educational experiences for children that broaden the LeapFrog brand experience with children and parents.

Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.

Campbell Soup Company will launch more than 200 new products in fiscal 2015 to meet consumers changing tastes, preferences and needs.

This pitch-pilot-partner process dramatically accelerates its speed to market enabling Unilever to pioneer new technologies much more effectively and efficiently.