Marketing Tactics

Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.

Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.

The executive will lead LeapFrog's efforts to grow the company's existing platforms, while developing future engaging and educational experiences for children that broaden the LeapFrog brand experience with children and parents.

Campbell Soup Company will launch more than 200 new products in fiscal 2015 to meet consumers changing tastes, preferences and needs.

This pitch-pilot-partner process dramatically accelerates its speed to market enabling Unilever to pioneer new technologies much more effectively and efficiently.

Procter & Gamble and Whirlpool identified a number of trends that prompted the development of their newest innovation, SWASH.

With so many Americans looking for the cause of obesity, food and beverage companies are taking the heat and the blame. Activist groups and individuals are targeting companies and products as THE reason that obesity exists. While we know healthy eating is essential for living a healthy life, there is much more to the story.

The acquired business will become part of the Home Solutions segment with Contigo and Avex joining the company's Rubbermaid, Calphalon, Goody and Levolor brands.