Marketing Tactics

Oscar Mayer Awakens Sizzling Consumer Conversations
As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.
Mike's Hard Lemonade Goes All In on Digital?
In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

The New Experience Imperative

It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.
Dannon Conducts A Social Experiment

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.
Market for Growth

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.
TOMS Partners With Bain to Accelerate Growth

TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.
The Forgotten Continent of Consumers: Africa

Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?
Snyder's-Lance Exceeds Innovation Targets

Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.
Morton Salt Launches Online Design Competition

In honor of the Morton Salt Girls 100th Birthday this year, the company is calling on artistic consumers to create unique designs for the label on its iconic blue table salt package.
Aunt Jemima Heirs Sue Pepsico for $2B

The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.

Oscar Mayer Awakens Sizzling Consumer Conversations

Mike's Hard Lemonade Goes All In on Digital?

The New Experience Imperative

Dannon Conducts A Social Experiment

Market for Growth

TOMS Partners With Bain to Accelerate Growth

The Forgotten Continent of Consumers: Africa

Snyder's-Lance Exceeds Innovation Targets

Morton Salt Launches Online Design Competition

Aunt Jemima Heirs Sue Pepsico for $2B