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Social Media

  • 2014 Awards Winners: CMO of the Year

    CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corp., for making a demonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.

  • Global Digital Consumers

    How will your company engage a billion new middle class consumers in emerging markets?

  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Dr Pepper's Social Media Explosion

    With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

  • Mondelez Gets Emotional in Latest Campaign

    Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

  • Unilever Project Sunlight Empowers New Leaders

    Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future.

  • Starbucks, Costa Coffee Lead on Social Media

    Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

  • Anheuser-Busch Taps Tech for Consumer Connections

    Utilizing Sprints M2M (wireless machine-to-machine) expertise and Mesh Systems cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.
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