Social Media

Chobani launches Love This Life campaign and new packing designs.

Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products.

Lay's introduces Lay's MAXX this summer.

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.