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  • Crocs in License Agreement with Marvel

    Crocs Inc. enters into a licensing agreement with Marvel Entertainment Inc. to produce Crocs footwear and Jibbitz charms featuring characters ripped from the pages of Marvel's comic books, including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man and The X-Men.
  • Mars Incorporated Unifies Corporate Brand Globally

    Mars Incorporated plans to unify its regional corporate brands under the single corporate brand name, Mars.
  • Maytag's New Repairman Hits Airwaves

    The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.
  • Dean Foods Appoints Ice Cream Exec

    Dean Foods Company appoints Rachel Cullen to the newly-created position of senior vice president and chief operating officer, Ice Cream.
  • Kraft Foods Expands Healthy Living Initiative

    Recent studies show that some Americans have a difficult time understanding nutrition facts labels.
  • Bliss Beverage Strikes Deal With Wal-Mart

    The fast-growing independent energy drink company, Bliss Beverage, announces a major agreement with Wal-Mart that will significantly increase distribution of Socko Energy beverages in the United States.
  • Beech-Nut Launches Infant Nutrition Program

    Beech-Nut Nutrition Corporation introduces Good Morning and Good Evening baby foods, a new line of products that offers key ingredients to infants already eating solid baby foods, based on the time of day that they are fed and the associated nutritional needs.
  • Coty Signs New Spokesmodel

    Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.
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