New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.
This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music.
The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.
