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  • Carlsberg Uses Social Media Marketing Platform

    Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.

  • Bestselling Author Gary Vaynerchuk to Deliver Keynote at 2013 Sales & Marketing Summit

    With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.

  • Pepsi Launches First New Bottle In 16 Years

    The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.

  • Post Grape-Nuts Launches New Campaign

    Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.

  • P&G Markets New Gain Scent

    Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.

  • Jones Group Appoints Chief Marketing Officer

    The new CMO will spearhead global creative marketing and communications, including digital media strategy, brand development and creative.

  • SVEDKA Vodka Expands Portfolio

    SVEDKA Orange Cream Pop and Strawberry Colada are the latest flavors to join SVEDKA's flavor portfolio.

  • Vaseline Innovation Enters New Category

    A new spray lotion that moisturizes and absorbs in seconds will be available nationally in stores beginning March 2013.

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