Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
