Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.
NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.
This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.
Kraft Foods launches the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.
In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.
