WD-40 Asks Consumers to Share Money-Saving StoriesThe site -- www.wd40uses.com -- allows members to submit stories, photos and videos showing the creative ways they protect their investments and avoid paying for expensive repairs or replacement items. J&J, Kraft Top Most Reputable ListA new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more. Reaching Empowered Women through Social Media Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers. VANTAGE POINT: Using Marketing Technology as a Competitive Advantage By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak Snapple Gets Biggest Makeover in 37 Years Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better. Pepsi Refreshes Portfolio with Three Innovations Pepsi-Cola North America Beverages complements and reinforces its core soft drink offerings with a hat trick of innovative products. Building a Personal Brand Coca-Cola Bottling exec Justin Honaman shares excerpts from his first book, "Make it Happen!" Live out your own Personal Brand." Manufacturers Underestimate the Power of Word of Mouth New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity. Kashi Promotes Sustainability with New Partnership Four times a year, Kashi will incentivize consumers to participate in the RecycleBank program by offering coupons for a variety of Kashi foods. Coca-Cola to Reward Consumers for Recycling Coca-Cola deepens its partnership with RecycleBank as the official non-alcoholic beverage sponsor. First Previous 67 68 69 70 71 Next Last
