Loyalty Marketing

The site -- www.wd40uses.com -- allows members to submit stories, photos and videos showing the creative ways they protect their investments and avoid paying for expensive repairs or replacement items.

A new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more.

Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers.

By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

Pepsi-Cola North America Beverages complements and reinforces its core soft drink offerings with a hat trick of innovative products.

Coca-Cola Bottling exec Justin Honaman shares excerpts from his first book, "Make it Happen!" Live out your own Personal Brand."

New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity.