Loyalty Marketing

CPG Brands Lose Loyalists in Downturn
A new study exposes an unexpectedly high level of loyalty churn across most consumer packaged goods brands. In fact, only four out of 10 brands retained 50 percent or more of their highly loyal consumers from year to year.
Astral Boosts Sales with New Social Media Strategy
The parent company of Pur Minerals and AloetteCosmetics is using e-mailmarketing messages to recruit new Facebook fans, providing the companya loyal group of brand advocates.

Jones Soda's Innovative Ads

Jones Soda uses a social network advertising company to create innovative ways to market its products.
Scotts Opens the Door to Sales Opportunities

A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise.
WD-40 Asks Consumers to Share Money-Saving Stories

The site -- www.wd40uses.com -- allows members to submit stories, photos and videos showing the creative ways they protect their investments and avoid paying for expensive repairs or replacement items.
J&J, Kraft Top Most Reputable List

A new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more.
Reaching Empowered Women through Social Media

Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers.
VANTAGE POINT: Using Marketing Technology as a Competitive Advantage

By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak
Pepsi Refreshes Portfolio with Three Innovations

Pepsi-Cola North America Beverages complements and reinforces its core soft drink offerings with a hat trick of innovative products.
Snapple Gets Biggest Makeover in 37 Years

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

CPG Brands Lose Loyalists in Downturn

Astral Boosts Sales with New Social Media Strategy

Jones Soda's Innovative Ads

Scotts Opens the Door to Sales Opportunities

WD-40 Asks Consumers to Share Money-Saving Stories

J&J, Kraft Top Most Reputable List

Reaching Empowered Women through Social Media

VANTAGE POINT: Using Marketing Technology as a Competitive Advantage

Pepsi Refreshes Portfolio with Three Innovations

Snapple Gets Biggest Makeover in 37 Years