New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.
As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions.
Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.
This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music.
