Loyalty Marketing

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details.

A survey of 303 U.S. consumers conducted in October found that 68% reported that dynamic pricing made them feel like they were taken advantage of. Learn more.

Explore how personalization, AI, sustainability, and data privacy are reshaping CPG strategies and why trusted data is essential for success.

Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season.

PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.

Spirits company Diageo is bringing its luxury assets under a new business umbrella, Diageo Luxury Group.

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.