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Ethnic Marketing

  • Ralcorp Holding Names President, COO of Post

    The candidate worked at companies such as Procter & Gamble and Pet Incorporated, and was voted by Advertising Age as one of the Top 100 Advertising People in 1991.

  • Bare Escentuals Unveils Global Marketing Campaign

    The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

  • P&G Conducts Beauty Study

    Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.

  • Schick Partners with Social Media Influencers

    The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.

  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.

  • Chiquita Joins USDA MyPlate Program

    Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.

  • Kraft Brand Hits Billion-Dollar Status

    Tang, one of the 10 power brands, has been an important part of profitable growth for Kraft Foods in developing markets.

  • Word-of-Mouth Marketing Drops for Products

    Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?
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