Kellogg Serves Special K "Chocolatey Delight"Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight. Coke Breaks Ground In Calorie-Burning Drink CategoryThe Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007. Consumer Goods Growth & Innovation Forum 2006 Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies Catching Up With Lisbeth Valther Pallesen, LEGO Group Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group. General Mills Taps Multicultural MarketS General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida. "Blow-Away Guy" Anchors Maxell's New Ad Campaign Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign. Special Report: The Power of Niche Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways In The Fast Lane Yamaha Motor Europe revs up research to launch new products First Previous 23 24 25
