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Ethnic Marketing

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Diageo Acquires Cabin Fever Maple Flavored Whisky

    The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.

  • Kraft Brands Dominate Facebook in Global Markets

    Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.

  • Kimberly-Clark Revamps Depend Brand

    Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.

  • OREO Enters 100th Year Crossing the $2B Mark

    In the first quarter of 2012 OREO grew double digits in North America and nearly 40 percent in Europe and Developing Markets.

  • Top Content Marketers in Consumer Goods

    Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.

  • Pepsi Markets NEXT Cola

    Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.

  • PepsiCo Potato Chip Brands Surpass $10B Mark

    The company's global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
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