Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.
While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.
MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing.
The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
