PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.
The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way.
General Mills will purchase Whitebridge Pet Brands’ North American premium cat feeding and pet treat business from European private equity firm NXMH in a $1.45 billion deal.