Digital Marketing

Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins
The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.
How PepsiCo Is Working With Retailers to Decipher Gen Z Loyalty
As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes.

AB InBev Helps Drive Marketing Optimization With ML-Powered BEES

AB InBev implemented BEES in 2016 and the company continues to reap the rewards from the e-commerce and data-sharing platform.
Jill Pratt To Lead Campbell’s Meals & Beverages Marketing as VP, CMO

The Campbell Soup Company is elevating its marketing efforts within its meals and beverages division, naming Jill Pratt as the segment’s VP, chief marketing officer.
Diageo's Johnnie Walker Experiments With Personalized Packaging With Generative AI

Diageo's scotch brand Johnnie Walker is running a generative-AI powered consumer experience to create personalized packaging.
Summit Hill Foods Taps Kyle Peterson, Post and General Mills Vet, as CMO

Summit Hill Foods has a new chief marketing officer. The company has tapped Kyle Peterson for the role.
Kraft Heinz Names Todd Kaplan CMO, North America

Todd Kaplan has been named chief marketing officer of North America at Kraft Heinz.
Vera Bradley Undergoes e-Commerce and Marketing Reinvigoration as Part of ‘Project Restoration’

Bag and luggage brand Vera Bradley is undergoing a rebranding in order to reinvigorate the business and restore brand relevance.
PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.
Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins

How PepsiCo Is Working With Retailers to Decipher Gen Z Loyalty

AB InBev Helps Drive Marketing Optimization With ML-Powered BEES

Jill Pratt To Lead Campbell’s Meals & Beverages Marketing as VP, CMO

Diageo's Johnnie Walker Experiments With Personalized Packaging With Generative AI

Summit Hill Foods Taps Kyle Peterson, Post and General Mills Vet, as CMO

Kraft Heinz Names Todd Kaplan CMO, North America

Vera Bradley Undergoes e-Commerce and Marketing Reinvigoration as Part of ‘Project Restoration’

PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging