Digital Marketing

As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.

Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.

AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.

The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.

The first step to solving any challenge is to understand it, and understanding comes from measuring and analyzing with the best data possible.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.