Digital Marketing

Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms.

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.

Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots. 

The home appliance manufacturer is rolling out new app capabilities that will harness cloud technology and use generative AI to create personalized recipes.

e.l.f. Beauty is acquiring Naturium for $355 million in stock and cash. Get the details.

The Coca-Cola Company expanded its generative AI ambitions via an event at its headquarters in Atlanta last week.  

The Sales & Marketing Summit — held Oct. 4-6 in the emerging tech hub of Austin, TX — serves as this year’s prime destination for executives seeking to connect with their peers for knowledge sharing and inspiration. 

Kavita Thekkakara, BI director at beauty powerhouse Coty, will share her insights at the 2023 Consumer Goods Sales & Marketing Summit on how companies can deliver value-added brand experiences and predict what consumers are looking for next.